These words make a difference

October 19, 2017

Did you know that 33% decide to open an email based on just the subject line?* A successful campaign starts with a subject line that grabs the attention of your target group. Some phrases have proven to be more effective than others, but unfortunately there is no tried-and-true strategy that will work for everyone.

In general, a successful subject line is no longer than 70 characters. It should tell what’s inside, not sell what’s inside.
Want to know more about increasing your opening rate or improving subject lines? Contact Mevipro! We’d love to tell you more about our products and services.

* For more email statistics, click 
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