While technology is often blamed for shortening attention spans, email is not a culprit. In fact, the average time spent reading an email increased over the past years, according to an analysis of email opens between 2011 and 2016*.
Did you know that the average email gets 11,1 seconds of our time? In comparison with the numbers of 2011, this is an increase of nearly 7%. Also, engagement increased:
22,4% of emails get less than 2 seconds of our time (glancing at)
20,8% between 2 and 8 seconds (skim reading)
and most emails - 56,8% - get more than 8 seconds (actual reading)
While email attention spans are increasing, they are still pretty short. Using compelling images, a mobile-friendly design and an effective subject line are just a few ways to encourage deeper reading.
More tips and tricks to reach your target group and improve engagement? Contact Mevipro! We’d love to tell you more about our services and products.