Avalanche in your mailbox

January 25, 2018

The average business person gets 120 emails a day (1). No surprise the main reason (2) why people unsubscribe is: “I get too many emails”. Of all those emails, only 38% is perceived as important or relevant (3).
Stress factor
Moreover, 92% of people show elevated blood pressure and heart rate when handling emails at work (4). Especially many unread emails serve as a stress factor. When reaching out to your target group it is thus important to not bombard them with emails and create tailor-made content to maximize engagement.
Want to know more about setting up a successful email campaign? Contact Mevipro! We’d love to tell you more about our products and services.




(1) Want to learn more? Click here

(2) Based on an online survey by Fluent on December 3, 2015 among 1603 American adults (aged 18-65+).

(3) More email statistics? Click here

(4) Based on a study with 30 government employees by Dr Thomas Jackson in 2013.


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