Avalanche in your mailbox
The average business person gets 120 emails a day (1). No surprise the main reason (2) why people unsubscribe is: “I get too many emails”. Of all those emails, only 38% is perceived as important or relevant (3).
Stress factor
Moreover, 92% of people show elevated blood pressure and heart rate when handling emails at work (4). Especially many unread emails serve as a stress factor. When reaching out to your target group it is thus important to not bombard them with emails and create tailor-made content to maximize engagement.
