Did you know the longer an email is unopened, the less likely the email will ever be read? “So,” you might be thinking, “to encourage opening, when is the optimal time to send?” MailChimp’s Send Time Optimization System* has shown the best days to send an email are Tuesday and Thursday. On Monday people start deleting emails, not reading emails. And on Friday people are already thinking about their weekend activities. The optimal send time is around 10.00 o’clock.
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* Want to know more about send times? Click here