What physicians want from reps

February 22, 2018

According to DRG Digital’s Manhattan Research survey, physicians get an average of 6.4 rep visits per month, at an average 11 minutes per visit*. As such, physician facetime is a rare and precious commodity for the industry. The question is: how to get more value out of each one of those minutes?
First, physicians want to see fewer product refreshers, and more patient-centered content. As a physician stated during the survey*: “There’s not really value in a rep refreshing on resources like trial information. If I need a reminder about a drug, I would look it up myself.”
Secondly, visits should showcase pharma digital resources. Info about administering an injection for example. Half of physicians are more likely to search for a specific resource on a pharma site after being shown it during an in-person rep meeting*.
Want to know more about creating patient-centered content or digital resources? Contact Mevipro! We’d love to tell you more about our services and products.



* Source: ePharma Physician® 2017


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