How to provide richer content?

Did you know only 27% of physicians* view pharmaceutical websites as credible sources of professional information? Compared to 77% who think third-party HCP-facing websites are credible sources of information, according to a 2017 study by Manhattan Research. In addition, 62% of the physicians surveyed said that the information they get from drugmakers on third-party sites such as HCP sites and online journals “are always ads”.
The survey revealed physicians need resources for patient education, scientific information on drugs to help them make better treatment decisions, and continuing medical education. Seventy percent of physicians said it's crucial for drugmakers to provide educational resources rooted in science to gain their trust, yet half of them agree that no drugmakers are providing quality resources to physicians online.
Drugmakers should invest more on HCP-facing websites where physicians spend more of their time. For example: 54% of cardiologists prefer pharma-sponsored CME on non-pharma websites, and 46% of urologists are looking for disease diagnosis tools.
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Source: Taking the Pulse® U.S. 2017, study by DRG’s Manhattan Research among 2.784 physicians in the United States in more than 26 specialties.


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